Heart Symbol.
Love is universally symbolized by the heart. In a nutshell, love is the theme of the Bible from cover to cover. A loving relationship with God, as well as loving others as ourself is the sum of what God’s Word commands! (“All the Law and the Prophets hang on these two commandments.” Matthew 22:36-40; “For the entire law is fulfilled in keeping this one command” Galatians 5:14). Living life God’s way leads to zoe life (abundant life). But, we can’t give what we don’t have; in short, when we experientially know we are loved by God, we will be able to love (1 John 4:19). We are loved as much as God loves His only begotten Son, that He did not spare the life of His only begotten and beloved Son, so as to bring many other sons and daughters in glory (Hebrews 2: 9-10).
The word agapetos reminds us of our status, i.e. beloved of God. Here’s a list of the 62 times the word agapetos appears in the New Testament. http://www.bibletools.org/index.cfm/fuseaction/Lexicon.show/ID/G27/agapetos.htm
The Apostle John especially loved to use the word agapetos… 1 John 3:2: ” Beloved, now are we the sons of God, and it doth not yet appear” 1 John 3:21: ” Beloved, if our heart condemn us not, then have” 1 John 4:1: ” Beloved, believe not every spirit, but try the” 1 John 4:7: ” Beloved, let us love one another: for love is of God;” 1 John 4:11: ” Beloved, if God so loved us, we ought” 3 John 1:1: “The elder unto the well-beloved Gaius, whom I love” 3 John 1:2: ” Beloved, I wish above all things that thou mayest prosper and be in health,” 3 John 1:5: ” Beloved, thou doest faithfully whatsoever thou doest to the” 3 John 1:11: ” Beloved, follow not that which is evil, but that which is good. He that doeth good
Two hearts.
The logo is two hearts joined in unity. The idea of the hearts knitted in love and unity is from Colossians 2:2-3 (“My goal is that they may be encouraged in heart and united in love, so that they may have the full riches of complete understanding, in order that they may know the mystery of God, namely, Christ, in whom have hidden all the treasures of wisdom and knowledge.”)
Royal Purple Color.
One of the hearts is in royal purple, as purple evokes a Kingly Person, Christ or a royal priesthood, the church (the royal priesthood or a kingly priesthood or a priesthood of kingly lineage) (1 Peter 2:9, Revelation 5:10). The heart joined with a royal purple heart evokes the idea of being one with Jesus (John 15:4-5; John 14:23). Here are other verses related to abiding in Christ. And as the church is God’s viceroy on the earth, God promises in Matthew 18:19, ” Again, truly I tell you that if two of you on earth agree about anything they ask for, it will be done for them by my Father in heaven. For where two or three gather in my name, there am I with them. ” (Matthew 18:19, 20)
The color purple also symbolizes pain, suffering, mourning, repentance, and renewal. This verse comes to mind, ” Now if we are children, then we are heirs–heirs of God and co-heirs with Christ if indeed we share in his sufferings in order that we may also share in his glory.” (Romans 8:17) Here are other verses related to sharing the suffering of Christ.
However, in liturgical use, the color purple is used for the Lent Season (Dennis Bratcher wrote: “Originally, Lent was the time of preparation for those who were to be baptized, a time of concentrated study and prayer before their baptism at the Easter Vigil, the celebration of the Resurrection of the Lord early on Easter Sunday. But since these new members were to be received into a living community of Faith, the entire community was called to preparation. Also, this was the time when those who had been separated from the Church would prepare to rejoin the community.”) Traditionally, the color purple is used during Advent too, a” time of expectant waiting and preparation for the celebration of the Nativity of Jesus at Christmas”. In short, it is a used to “symbolize both the impending birth of Jesus yet also foreshadowing his death“.
Lilac Color.
The color lilac is used for one of the hearts because according to two sites here and here, the lilac “symbolizes youthful innocence and confidence”. The purple lilac also signifies first love or protection. The field lilac represents charity, while the white lilac flower represents humility and innocence. In the bible, the verses related to first love are here. It reminds us to return to our first love of Jesus. Lilacs are strongly associated with spring, renewal, and fresh starts. The year-to-year differences in the timing of the lilac bloom are said to indicate whether spring will be early or late. According to Garden Guides, the lilac’s “early blooming on the heels of a cold winter also symbolizes hardiness. The lilac is the state flower of New Hampshire, where it symbolizes the hardy character of the state’s citizens.” The lilac color reminds us of God’s first love for us, which enables us to love. It also reminds us to constantly remain in our first love of God. We are the bride of Christ, and should never forget that. The pure in heart shall see God. (Matthew 5:8). We live in a world that is increasing in darkness in some places, however, we should be “ shrewd as serpents and innocent as doves” (Matthew 10:16), i.e. not crafty with any intent to harm, but, careful and discreet in the way we conduct our activities. Here are other verses related to the idea of innocence in the bible. The color purple is incorporated by God in the design of many things in the Tabernacle. The cloth that covers the brazen altar in the Tabernacle is purple in color.
The heart shape of the logo looks slightly like lilac petals.
Purple Color in General.
Two short but well-researched articles on what the color purple means or symbolizes in the Bible here and here. A website noted: “Purple or violet dye was very expensive. An early Christian, Lydia from Thyatira, made her living from the purple dye trade and was able to support St Paul in his missionary work (Acts 16: 14-15).” Lydia is Paul’s first Christian convert from Europe. Read more about the color purple in Biblical times here and here.
